The BC Cleansing Conditioners have been formulated with a specialised Micellar Technology that gently removes dirt, oil and impurities. Well known in skincare products, micelles can be described as mild surfactants with a hydrophobic and a hydrophilic end. The hydrophobic end has the ability to cluster and lift together dirt, oil and impurities, while the hydrophilic end allows it to be transported through the water for a gentle cleansing experience, leaving the hair feeling clean and smooth. Download the End Consumer Leaflet to learn how the BC Bonacure rangecan help return your hair to its beautiful natural state.