The BC Cleansing Conditioners have been formulated with a specialised Micellar Technology that gently removes dirt, oil and impurities. Well known in skincare products, micelles can be described as mild surfactants with a hydrophobic and a hydrophilic end. The hydrophobic end has the ability to cluster and lift together dirt, oil and impurities, while the hydrophilic end allows it to be transported through the water for a gentle cleansing experience, leaving the hair feelin